Marketing strategy
Market analysis, target understanding, priority definition, offer structuring and development of a clear action plan.
Marketing consulting • Brand strategy • Business development
A trusted partner to structure your marketing and commercial decisions.
Based in Sousse, AlterEgo Conseil supports companies in Tunisia and internationally with marketing strategy, brand strategy, communication and business development, with a specific focus on food, hygiene, beauty and consumer brands.
Your challenge
Clarify the strategy to strengthen impact.
In consumer markets, performance does not rely on product quality alone. It also depends on clear positioning, brand strength, message consistency and the ability to turn strategy into concrete actions.
AlterEgo Conseil works with leaders, brands and teams that need to step back, structure priorities and strengthen their market impact.
References
They trust us
Experience built alongside reference brands across food, hygiene, beauty, training, industry and consumer brand sectors.
Expertise
Expertise to clarify your strategy, strengthen your brand and support your growth.
Brand strategy
Positioning, brand platform, promise, values, brand narrative, verbal identity and competitive differentiation.
Communication
Message clarification, sales material structuring, corporate communication, brand content and consistency across touchpoints.
Business development
Sales argument formalization, sales pitch improvement and alignment between marketing, brand and commercial priorities.
Outsourced marketing leadership
Ongoing support for leaders and teams to steer marketing priorities, monitor actions and structure growth over time.
Sectors
Expertise designed for consumer brands.
Food
Food brands, fast-moving consumer goods, retail channels, foodservice and specialized distribution.
Hygiene
Hygiene products, daily care, family-oriented universes, established or developing offers.
Beauty
Cosmetics, skincare, accessible beauty, emerging brands or brands undergoing repositioning.
Consumer brands
Everyday products, lifestyle universes, mass-market brands and offers requiring greater strategic clarity.
Method
Understand. Clarify. Structure. Activate.
A simple method to turn marketing and commercial challenges into concrete decisions.
01
Understand
Analyze the market, the offer, target audiences, competition and growth objectives.
02
Clarify
Highlight priorities, points of differentiation and key messages.
03
Structure
Build a directly usable marketing, brand or commercial roadmap.
04
Activate
Support implementation, materials, messaging and action monitoring.
Types of assignments
- Marketing or communication diagnosis
- Clarification of a brand or offer positioning
- Creation or redesign of a brand platform
- Structuring of an annual marketing plan
- Product launch support
- Improvement of sales materials
- Strengthening of the sales pitch
- Support during a growth or transformation phase
- Outsourced marketing leadership
Intervention
A strategic and operational approach.
Each assignment starts with a precise analysis of your situation. Based on this diagnosis, the support helps build a clear, realistic strategy adapted to your resources.
The objective is not to produce a theoretical reflection, but to deliver concrete recommendations, useful tools and directly actionable steps.
About
Zied LAZGHAB
I created AlterEgo Conseil to support companies with their marketing strategy, brand strategy, communication and business development challenges.
My approach is based on a simple belief: a strong brand is a brand that can clearly express who it is, who it addresses, what it brings and why it is different.
I work as a trusted partner alongside leaders and teams to clarify challenges, structure decisions and turn strategy into concrete actions.
Contact
Would you like to clarify your marketing strategy or strengthen your brand?
Let’s discuss your challenges, priorities and the levers to activate in order to develop your business.